About Office Reports

Our years working at ground-level in the market research and survey reporting industries, including creating survey data collection tool TricTrac, give us a unique perspective on how to solve common industry challenges.

We are well aware that the vast majority of all survey reporting is done in PowerPoint and Excel. The problem with current processes is that a high amount of preparatory work needs to be done in different tools to create the figures and statistics for the survey reports. This can lead to constant switching between cross-tab tools to Microsoft Office, which can make survey reporting a very time consuming and error-prone task.

Disrupting a market researcher’s workflow and tight timelines with the adoption of new solutions, or trying to integrate multiple disparate systems, is not the answer. The ideal solution is to enhance the systems that individuals already use on a daily basis—such as Microsoft Office®—to increase efficiency and save time.

Disrupting a market researcher’s workflow and tight timelines with the adoption of new solutions, or trying to integrate multiple disparate systems, is not the answer. The ideal solution is to enhance the systems that individuals already use on a daily basis—such as Microsoft Office®—to increase efficiency and save time.