Rather than just reading about it, experience how OfficeReports streamlines Net Promoter Rating calculations firsthand. Explore our brief video tutorial to observe the user-friendly process of working with Customer Satisfaction or Customer Loyalty data using OfficeReports.
Net Promoter Score (NPS)
Net Promoter Score® measures customer satisfaction and customer experience. This proven metric now provides the core measurement for customer management programs.
Calculate the NPS using the answer to the question "How likely is it that you would recommend [brand] to a friend or colleague?", using a 0-10 scale. The respondents are then grouped as follows:
- Promoters (score 9-10): The loyal enthusiasts who will keep buying and recommending the company products and services to other potential buyers.
- Passives (score 7-8) are satisfied but unenthusiastic customers who could easily switch to a competitor’s offering if given the opportunity.
- Detractors (score 0-6) are unhappy customers who won’t purchase again from the company, and could potentially damage the company’s reputation through negative word of mouth.
Subtracting the percentage of Detractors from the percentage of Promoters yields the Net Promoter Score, which can range from a low of -100 (if every customer is a Detractor) to a high of 100 (if every customer is a Promoter).